This month we launch our Book/Club with 'A Life Less Ordinary' by duo Zoe Ellison & Alex Legendre. A real-life tale about two women who own a lifestyle store in Brighton, England. Let me tell you, not your typical coffee table book.
The book transports you into the personal lives of the authors by sharing with you their creativity, inspiration and insights into their homes and shop, i gigi general store. From the beginning, Zoe & Alex share how they came to be friends, the influences of their family and how in turn, this has shaped their love for vintage and reclaimed possessions.
The make-up of this book has been so well crafted. It contains more than 300 tantalising photographs of inspiring interiors (mostly from their store and homes) and made from thick textured kraft paper that smells divine. Dotted throughout the book are tracing paper inlays and and two gift card and envelopes. These seductive, textural elements are no doubt, reflective of their store's signature tactile features.
I love the story of how Alex & Zoe met. It fills me with a sense of hope and opportunity. You will discover that for these two women, who possess almost identical passions for giving vintage and reclaimed products a new purpose in life, were able to find each other at a fortuitous time.
Alex describes her relationship with Zoe and Igigi as "a remarkable journey of self-discovery". She explains that "I have learnt how to believe in myself and feel confident that I really can do anything". Although her journey has had some bumps along the way, Alex notes that "nothing in life is ever straight-forward - but I know more than anyone that you have to work hard to reap true rewards".
Zoe & Alex have a deep rooted passion and love for their business. It is undoubtedly true that they have been able to find a way to turn what they love into a career. It seems that everyday they are fulfilled by what they do and inspired by the people they meet.
For these two women, the purpose of the business, Igigi, "is simple... we live our lives this way". And evidently so, their living and working spaces are a reflection of this. The book showcases a synergy in style between the authors homes and store. For Zoe & Alex, recycling is a way of life: "not just because it's the right thing to do, but because it's a way of making our homes and Igigi original and unique". And this is my favourite aspect of the book.
Can you feel this connection between Zoe & Alex? Can you see that their business and homes are intertwined?
Do you share a passion in something that inspires you and your way of life? Please share with us your thoughts in the comments below. We would love to hear from you.
Next week we will explore Igigi's signature style and how you can achieve a similar look in your home.
All images kindly sourced from Igigi's Pinterest page, here.